About Us

Phil Lempert

Television & Radio News Reporter / Newspaper Columnist /
Author / Consumerologist / Food Marketing Expert

For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru ® , Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends, food safety and money-saving tips, as well as showcasing new products, as well as regular appearances on ABC’s The View , The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX , as well as on local television morning and news programs throughout the country.

Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Phil is the founder and editor of "The Lempert Report," "Food, Nutrition & Science," “ Facts, Figures & the Future ,” and “The Food Journal.” He is contributing editor of Supermarket News, which exclusively runs his trade columns both in its magazine and on its website; as well as a content partner with SN which includes custom consumer surveys and other projects. He has been profiled and interviewed by USA Today, The New York Times , The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year. He is also a columnist for The Chicago Sun-Times, Huffington Post and Celebrity Cooking Magazine. He is on the Executive Committee of Michelle Obama's Chefs Move to School program.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival.

Phil is a spokesperson for ConAgra Foods and works with various ConAgra brands and their retail partners to help communicate strategies on saving money, healthier eating and food trend information to America's shoppers.

Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did Post-Graduate at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to found Lempert Advertising, a full-service, award-winning advertising agency.

A resident of California, Lempert’s roots are in the Belleville, New Jersey, dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru ®.

Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner.

You can contact him directly at plempert@supermarketguru.com.

Kathy Nisivoccia

Kathy Nisivoccia, Television and Radio Producer
Kathy started checking those supermarket shelves and attending food trade shows with Phil back in 1983. A working Mom with 3 daughters and an always hungry husband, Kathy makes sure that our visitors, readers, listeners and viewers are on top of the latest trends on radio and television.
Checking out the latest products sounds like a fun job and it is, most of the time. There have been some of those "misses" like Bing Crosby's Ice Cream, Dennis Rodman's Lolly Pops and Billy Beer that she wishes she never heard of!
If you see or hear of a new product [a hit or a miss] let Kathy know! You can contact her at kathy@supermarketguru.com.

Danialle Margulies

Danielle Margulies, SupermarketGuru.com Managing Editor, Columnist
With a degree in Fine Art and having worked in the food industry other fields such as fashion and beauty to subsidize her passion for creating art Danielle brings a variety of experience to the roles of SupermarketGuru.com's managing editor and of overseeing day to day operations at Consumer Insight. You can email Danielle at danielle@supermarketguru.com.

Sally Eckels

Sally Eckels, Coffee Chat News, Food Nutrition and Science and Facts, Figures and the Future Managing Editor
Sally Eckels came to Consumer Insight with a diverse background from music and television to teaching. After moving to Los Angeles from Georgia and working as a media specialist for elementary and middle school students, Sally met Phil and is now working as managing editor of Coffee Chat News, Food Nutrition and Science and Facts, Figures and the Future newsletters. With a business degree from Belmont University and two years at The Cincinnati Conservatory of Music, Sally also currently plays guitar, writes songs, and sings and was a regular character on the CBS television series “Christy.” Contact her at sally@supermarketguru.com.

Amanda Rubizhevsky

Amanda Rubizhevsky, Columnist, Researcher and Public Health Advocate
Amanda comes on board with a Masters Degree in Public Health Nutrition from the London School of Hygiene and Tropical Medicine. She spent time in The Gambia conducting research focused on sun exposure and Vitamin D in women of a small rural sustenance farming village. Amanda is passionate about sharing her knowledge of nutrition and exercise as she feels this is the key to disease prevention and wellness. Amanda also has experience as a community organizer teaching disadvantaged teenage girls in Washington DC the benefits of a healthy lifestyle. In addition, Amanda loves great food, a good party, and is taking full advantage of the diversity of activities that Los Angeles has to offer. She currently writes for SupermarektGuru.com and SG|B2B as well as for The Lempert Report and is responsible for developing in-store educational programs for retailers. Contact her at amanda@supermarketguru.com.

Al Heller

Al Heller, Contributing Editor and Director-Consumer & Business Intelligence
Retail and health care journalist and touch-football quarterback, Al is the co-author of books Consumer-Centric Category Management (Nielsen/Wiley) and The Passive Solar-Dome Greenhouse (Garden Way), Al has written numerous industry reports and other books, and has earned awards for his editing of food, drug and mass channel magazines. His dad turned a small knish shop into a NYC landmark, and exposed Al to food operations early. Al has coached youth basketball and baseball; donates to blood services and disease charities; and has parasailed in Mexico and helicoptered over live Hawaiian volcanoes. He has an MBA degree in Marketing from Fordham University. Contact him at al@supermarketguru.com.

Allison Bloom

Allison Bloom, Editor Food, Nutrition and Science
With an entertainment industry background and dual degrees in English Literature and Radio-Television-Film from The University of Texas at Austin, Allison Bloom brings a unique and empowering communications focus to her work at The Lempert Report. As Editor of Food, Nutrition & Science, Allison seeks out the brightest stars on the sustainability front, follows food safety and health news closely and covers innovations in food technology. Allison also writes screenplays. Contact her at allison@supermarketguru.com.

Tony Kucenski

Tony Kucenski, Director Of New Media & Executive Producer
Tony Kucenski began his career with an early interest in audio recording and postproduction and soon learned all aspects of audio and video editing, graphics, and production. He's worked as a picture editor and sound editor on more than a hundred film and video productions. With many years experience as a key member of multiple post-production facilities Tony's knowledge is extensive and in recent years he has concentrated on producing. Now he is playing a key role in The Lempert Report, New Product Hits and Misses, and all the expanding media areas of SupermarketGuru and The Lempert Report. Contact him at tony@supermarketguru.com.

Amy Goldsmith

Amy Goldsmith, Senior Director, Editorial and Strategic Communications
For more than 10 years Amy has been a member of the SupermarketGuru team doing a little bit of this and a lot of that including writing, research, new business opportunities and sometimes just managing Phil. Her favorite role is attending the various food shows and scouring the aisles for new products and emerging trends. She loves the entrepreneurship, creativity, and ingenuity of the food industry. Amy started her career as a morning news anchor for KUHL radio (ABC) and then as a reporter for KCOY-TV (CBS). She was the west coast correspondent for Today’s Country News (TNN) and eventually used her media skills to work in public relations. That’s where she found the food industry and life has never quite been the same. Amy graduated from UCLA with a degree in political science. She’s the mom of two hungry children who often help in sampling new products. Contact Amy at amy@supermarketguru.com.

Ross Metzke

Ross von Metzke, Supermarket Guru Social Media Director
Ross von Metzke is a social media strategist and journalist who has worked with a number of business and non-profit clients. As a journalist his work has appeared in The Los Angeles Times, The Advocate, Out Magazine, Entertainment Weekly, YM Magazine and more. He is the former editor of Advocate.com and works with non-profit clients including Every Monday Matters and The It Gets Better Project. You can email Ross at ross@supermarketguru.com.

Al McClain

Al McClain, New Business Development
Al has many years in the retail and food businesses, is a co-founder of RetailWire.com, and has worked with Phil for over ten years. Al’s expertise in sales, management and editorial brings to our team a unique and specialized approach in working with clients on custom Consumer Panel research studies, as well as Phil’s speaking engagements. Recent clients include Hy-Vee, The Can Manufacturers Institute, the International Dairy Foods Association, the National Potato Producers Council, Boulder Brands, etc.

Al can be reached at amcclain@supermarketguru.com.

Melanie Pimental

Melanie Pimentel, Producer
Melanie graduated from the University of Western Australia with a degree in English Literature and Fine Arts. After working in documentary and film production in Australia and the UK, she moved to New York and studied film making and TV production and joined ABC News producing Lifestyle content (health, nutrition, entertainment) for 6 years; where she produced Phil’s weekly segment on ABC News Now. She then moved to Los Angeles and began producing both the Food News Today & The Lempert Report video series.

Antonello Vilardi

Antonello Vilardi, Contributor from Italy
Degree in Political Science in Italy, since 1999 responsible for the sale on behalf of various distribution chains, author of "Intermediazione commerciale nel settore Grocery" - Booksprint Editions - 2010 and "PromoMerchandising Complementare" - Bonfirraro Ed. – 2014. Collaborates with university education, the journalism specialized and advanced training on the topics of Retailing. Contact Antonello at antonello@supermarketguru.com.

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