FACTS, FIGURES &THE FUTURE: Today's Abstract
Facts, Figures, & the Future (F3) e-Newsletter provides the latest consumer data, facts, figures, and trend information. Today's issue features: Which digital tools are growing fastest, shaping decisions?, Valuing emotions felt for media and brands, Pet scampers on pent-up demand, and Shoppers buy their taste of the good life.
• New digital-use figures should push retailers to excel in more aspects of cross-channel communication with shoppers.
• CPG can target consumers who feel attached to their brands, and spend the most on them, using select media data.
• New keys to pet success: target pet-owner segments and understand paths to purchase online and in stores.
• Two-thirds of U.S. consumers buy specialty foods while they economize elsewhere.
Facts, Figures & the Future is in its eighth year of publication, providing food retailers and manufacturers with timely information to help meet the needs of our ever changing shopping culture. F3 is delivered FREE to qualified subscribers, the second Monday of each month. Click here to sign up now and read our most recent issue.