Lessons From Summer For All Retailers

The Lempert Report queried the SupermarketGuru.com consumer panel about their plans for weight loss for summer 2016 and found some interesting results - and the information can give you even more insight into meeting the needs of your shoppers.

August 29, 2016

Weight loss is a year round desire for most, but summer definitely sparks more shoppers to change their habits to help shed a few pounds. The Lempert Report queried the SupermarketGuru.com consumer panel about their plans for weight loss for summer 2016 and found some interesting results - and the information can give you even more insight into meeting the needs of your shoppers. 

First off, a whopping 81% of the consumer panel reported wanting to lose weight (the highest percentage ever measured for our consumer panel). Just how are they going to accomplish their goal? The vast majority said they would exercise more (84%), followed by eating more veggies (63%), eating less foods overall (58%), having less sugar (56%) and eating less processed food (44%). 

A third of respondents reported in order to lose the weight, that they would eat more at home, snack less, and eat more protein to reach their goals. Your opportunity is to help these shoppers by putting together protein rich meals that are easy to prepare at home or offering them as prepared meal kits, which would create a valuable solution for shoppers who not only want to lose weight, but also want to create healthy meals for their families - and offer you a new profit opportunity.

Less popular but still notable, consumers reported that they were having less fast food, cooking more, eating breakfast, and having less sodium.

The Lempert Report believes these findings can be applied year round, not just for summer. It’s important for retailers to have healthy and tasty options readily available so that consumers can work on maintaining a healthy weight, not to mention, to stay competitive with increasingly popular delivery and meal kit services.

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