Not Interested in the Online Grocery Shopper?

If you’re a seller of food of some sort and don’t think it’s time to at least starting learning about the online grocery shopping experience, you may want to re-evaluate ,according to The Food Institute, which will explore the high value of online shoppers in an upcoming webinar.

March 21, 2013

If you’re a seller of food of some sort and don’t think it’s time to at least starting learning about the online grocery shopping experience, you may want to re-evaluate ,according to The Food Institute, which will explore the high value of online shoppers in an upcoming webinar.  For example, are you aware that online grocery shoppers visit brick and mortar locations more often than at-store only shoppers according to The Hartman Group and that two-thirds of online shoppers actually live within walking distance to a grocery store?

The Food Institute also notes that e-mail marketing is an essential factor in lifting online sales. Research from Forrestor found that 30% of online transactions by repeat customers started as an email and that two-thirds of those repeat customers made a purchase as the result of an e-mail.  And according to a recent presentation to CITI Investments by CQuotient, hyper-personalized emails are mong the most effective.

“Obviously, these shoppers are ripe for cultivation by food retailers”, commented Brian Todd, president of The Food Institute. “There are a variety of ways retailers can improve their communication with this burgeoning group of shoppers…For instance, it is suggested that retailers grow distribution networks to satisfy their near-term delivery needs and partner with local groups to increase availability of locally sourced and fresher merchandise.”

The greatest potential for new shoppers lies with those most likely to shop online within the next year, according to information explored by The Hartman Group. Retailers should look for ways to address any negative persectpions that could inhibit trial as the benefits mean more than just increased online traffic but increased foot tradffic in their stores asa well.

In the upcoming webinar, Davey McHenry, Director of Client Engagement at The Hartman Group, shares topline insights from The Hartman Group report, The Online Grocery Shopper, to help you understand the shopping behaviors of today's online grocery shopper and ways food companies can connect consumers to their products in a digital world. The session is designed for all interested in what will certainly be one of the big topics in the food business in 2013 and beyond! 

Find out more at http://www.foodinstitute.com/onlineshopper.cfm.

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