Food News Today for Saturday October 18th, 2014

Kids food craving stronger than adults, but easier to control.

October 18, 2014

According to new research published in Psychological Science, a journal of the Association for Psychological Science, children show stronger food cravings than adolescents and adults…but they are able to better use a cognitive strategy that reduces these cravings more effectively. In other words, they're easier to control. 

Researchers studied 105 healthy individuals ranging in age from 6 to 23 years, they were shown pictures of a variety of unhealthy but appetizing salty and sweet foods while undergoing MRI scans.For some of the pictures, participants were told to imagine the food was in front of them and to focus on how the food tastes and smells. For the other pictures, they were told to imagine that the food was farther away and to focus on the visual aspects of the food, such as its shape and color.  After viewing each picture, the participants rated how much they wanted to eat the food they had seen.

Results showed that while children experienced stronger cravings, they were all able to effectively regulate the craving.  The age-related reductions in craving were associated with increased activity in the lateral prefrontal cortex, the part of the brain which is involved in self-control, and decreased activity in the ventral striatum, which is involved in reward processing.

Children with higher Body Mass Index  showed less prefrontal activity when trying to regulate food craving than did children with lower BMI, suggesting that the areas of the brain involved in regulating craving may differ depending on body mass.

A LITTLE BUTTER IN YOUR COFFEE?

Forget milk and sugar, the latest trend for coffee lovers is to blend their morning cup with a serving of butter. The guy credited with popularizing this is Dave Asprey, creator of Bulletproof Coffee. And according to Dave adding butter to your coffee, "..makes for the creamiest, most satisfying cup of coffee you’ve ever had," But it's not just taste, Asprey says this buttery drink provides all of the energizing benefits of a cup of coffee, without the four o'clock slump. Apparently,  the butter's high-fat content will slow down the time it takes for your body to metabolize the coffee's caffeine. So you increase your energy but decrease the slump. 

But before you grab the butter from your fridge, there are some pretty specific requirements. Apparently, cheap coffee and butter just won't cut it! You'll need - Grass-fed butter, upgraded coffee beans and brain octane oil then blend them all together to make it all look just like a latte! 

 

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