Watermelon App reviewed

Older Moms on the rise Futuristic Ice-creams! Testing the Watermelon App!

September 5, 2013 Video not working?

Hello and welcome to this week’s Food News Today!


New research shows that young moms are on the decline while older moms are on the rise. According to data from the National Center for Health Statistics, birth rates among teens age 15-19 fell 8%, and among women 20-24 fell 5%, both are record lows for 2011.   Meanwhile, the birth rate for women age 40-44 rose 1%.

As long as this is the trend, it might be a good idea for food retailers to adapt messaging, assortments and store layout to this significant group of new moms who are older, savvier in their purchases and perhaps more driven by convenience than younger moms.   So…. here are a few ideas:

1)    Sell bulk online and keep only limited inventory in stores. Diapers, wipes, and formula for example, are perfect to sell in multipacks and then delivered.

2)    Supply credible, sourced baby care information at the shelf to help moms make educated decisions on food and formula.

3)    Though moms typically have pediatricians, their access may be limited. Why not build baby care authority through relationships with local healthcare professionals who could answer routine care and feeding questions?

4)    Consider a vending unit outside the store for middle-of-the-night emergency supply needs.  These would be smaller packages that yield higher-than-usual margins.

The convenience of online sales and home delivery helps build customer loyalty. And in addition, the shelf space saved by some of these ideas gives way for more impactful displays that help drive impulse sales.


Summer may be coming to an end, but there’s still plenty of time to enjoy some good old fashioned ice cream. Or maybe…some ice cream of the future?  NPR put together a list of Futuristic Ice Creams which we loved so much we wanted to share a few…check these out:

Lunar Ice-cream from Haagen Dazs! Orange Harvest Ice Moon and white Full Ice Moon cakes were created for the 2012 Christmas season by design team Doshi Levien. The Full Ice Moon cake is macadamia nut brittle ice cream and raspberry sorbet, separated by meringue and positioned on a pistachio biscuit base. The Harvest Ice Moon treat, meanwhile, featured salted caramel and vanilla ice cream with salted caramel sauce and crispy chocolate as a base.

This next one might sound familiar… remember Wikicells? We told you a while ago about Harvard bioengineering professor David Edwards who came up with a way to serve food in edible casings that would eliminate plastic packaging. Well, now he’s developed the idea for ice-cream. The result? Wikipearl Ice Cream! These balls of ice-cream are wrapped in an edible skin which doubles as their packaging.

Wikipearls currently come in three flavors: mango with a coconut skin, chocolate with a hazelnut skin, and vanilla with a peanut skin. Right now they’re only being sold in the Wikibar shop in Paris, but do not fear, they should be in the US by the end of the year.

And finally, why pick just one ice-cream flavor when you can have two?  At least that’s what Elizabeth Fenner thought when she came up with “Flavor Release” ice-cream! As a graduate student at the University of Missouri, Fenner used micro-encapsulation technology — which means coating the flavor compounds with a tiny dissolvable polymer — to make an ice cream that starts as vanilla and then about four seconds later turns to cherry. Is this the ice-cream of the future?! Sounds amazing! Unfortunately, the process is still being refined, so it’s not commercially available yet, BUT… Fenner IS working as a product development specialist at Yogurtland, is there a “Flavor Release” Frozen yogurt on the way???


And speaking of things we love in summertime…what’s a summer’s day without a slice of watermelon!  But sometimes buying them can be a little tricky… how do you know if it’s ripe or not? Well guess what? There’s an app for that!

iWatermelon is an iPhone app which can tell you if a watermelon (or a pumpkin) is ripe or not – just tap on it 3 times. Simple! Then by analyzing the sound made by the reverberating melon, the iPhone can genuinely tell you whether the melon is ripe. There are various reviews online about its success, but I thought the only way to really know, is to test it myself.. So here we go!

That’s all for this week’s edition of Food News Today.  Don’t forget to check out our website at SupermarketGuru dot com or send us a message on Facebook and twitter! Food News Today is sponsored by Con Agra Foods, who shares with me the desire to provide the most current, interesting and unbiased food news. Thanks for tuning in and see you next week!


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