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Understanding Labels
> What "Organic" Really Means
| What are Organic Foods, Really? | | | | "Organically grown" refers to products that are pesticide- and chemical-free, both in growing and in processing. The primary benefits are better-tasting and more nutritious food. Organic farming and production also helps preserve the earth. When you see "organically grown" labels, read the fine print to determine what type of certification the product received. Although the Food and Drug Administration and the U.S. Department of Agriculture have been trying to set national standards, they vary from state to state (California is strictest). Variations come in the length of time the soil has been kept free from pesticides or other chemicals, as well as containment from other non-organic fields and products. | | | | Will organic food become everyday food? Organic foods won't take over the produce section any time soon. Organic food looks different and is often more expensive than chemically treated food. Organic apples, for one, aren't as red and shiny and have blemishes. Organic products are still more expensive than their non-organic counterparts, but as more companies introduce organic foods, selection will increase and prices should come down. | | | | It's growing The growth in popularity of organic foods depends on three consumer benefits: - Purity, especially in baby food, pet food, and health and beauty aids
- Quality, especially the kind customers associate with gourmet foods like coffee, juices and jams
- Healthiness that comes with eating more fruits, vegetables and grains found in salads, breads and pancake mixes
As supermarkets begin to carry more organic products, they're moving from the gourmet or specialty sections into the regular aisles. Want to try organics? Start with food you love rather than unfamiliar products that you have to learn to like. |
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