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With over 50,000 products in the average supermarket, people don't have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what's out there!

So we do the testing and the tasting for you and give the product a rating out of 100 so you know what you can expect when you try something new!

SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.

We taste-test and judge each product based on the following 7 criteria:


    1. (30 points) Taste: the most important attribute of any food
    2. (20 points) Value: is it worth it?
    3. (15 points) Health: based off the nutritional information, is it nutritionally balanced?
    4. (15 points) Ingredients: what's in it, how natural is it?
    5. (10 points) Preparation: when applicable, how accurate or good are the directions *
    6. (5 points) Appearance: is it appetizing and does it resemble its photo or description
    7. (5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.

    * products that do not have any preparation will have the full value of these points included in their total score


Hot Squeeze Sweet Heat Chipotle Sauce

Taste

Value

Health

Ingredients

Preparation

Appearance

Packaging

Total

30

17

12

15

10

5

5

94

This product is a HIT!
Here's a short, sweet and hot review ... we're prejudiced against any product that list sugar as it’s first ingredient, however in this case we are willing to make an exception. The flavor, mouth-feel, consistency and appearance of this product are exceptional! Retails for $4.99 - $5.99 / 11 oz.

Hot Squeeze, Atlanta, GA
404 377 2987
www.thehotsqueeze.com


Emerald Cocoa Roast Almonds Dark Chocolate Flavor

Taste

Value

Health

Ingredients

Preparation

Appearance

Packaging

Total

27

18

14

12

10

5

5

91

This product is a HIT!
Here's a surprisingly good new product with a schizophrenic ingredient profile ... the cocoa almond aroma is very appealing and the cocoa flavor does not overpower the almonds at all – we think it's great for people to snack on nutritious nuts instead of unhealthy alternatives – BUT we wish they would have used sugar or stevia as a sweetener instead of the chemical sweeteners on this ingredient list. That said, these nuts are a great alternative for people who are addicted to M&M's or any chocolate bar with nuts – they're just as satisfying and are better for you. Retails for $6.69 / 11 oz.

Diamond foods, Inc, Stockton, CA
209 467 6000
www.emeraldnuts.com


Zenergie Fizzing Beverage Tablets Hydrate Lemon and Lime Flavor

Taste

Value

Health

Ingredients

Preparation

Appearance

Packaging

Total

25

14

15

15

8

5

5

87

This product is a HIT!
One of the aspects of hydration that companies like Propel are well aware of is the fact that for many people drinking plain water is just plain boring. Studies have shown that adding a little flavor increases consumption significantly. This product from Zenergie is addressing this trend and combining it with a selection of supplements tailored to modern life: for example "Thrive" women's multi-vitamin boost, "Empower" men's multi-vitamin boost, "Chill" natural relaxation blend and the flavor we tasted - "Hydrate" natural electrolyte replenishment. Each different flavor contains a specific blend of herbs and vitamins and minerals. We love that they used stevia to sweeten this product and that there is 600 mg of vitamin C in this flavor. However we do wish the flavor was a little better, the tablets dissolved more easily and lastly – we'd like more fizz. Available in other flavors. Retails for $6.99 / 10 tablet tube.

Bevology, San Francisco, CA
604 221 9679
www.ZenergizeHealth.com


Vic Cherikoff Down Under Barrier Reef Lemon, Lime & Chili Sauce

Taste

Value

Health

Ingredients

Preparation

Appearance

Packaging

Total

20

15

13

13

10

5

4

80

The label of this new product proclaims it to be "aromatic, citrus and spicy" – well there's little doubt that there is a strong aroma to this product, we're just not sure how pleasant it is. When water is the first ingredient in a product and sugar is the second we become wary. The ingredients list "Australian lime juice" and "herbs and spices" – if they are going to make a point of sourcing these particular ingredients why not go the whole way and source the sugar, chili, tomato and lime paste as well? Finally, it would be nice to see a perforated tab opening on the plastic wrap on the bottle. Available in other flavors. Retails for $6.99 / 10 oz.

Essentially Oz Marketing (USA) Pty, Ltd, Manhattan Beach, CA
61 2 9554 9477
www.cherikoff.net


Nui Kid Water Raging Red Flavor

Taste

Value

Health

Ingredients

Preparation

Appearance

Packaging

Total

10

16

10

10

10

3

5

64

This product is a MISS!
This new kid's beverage claims to be "A Big Wave of Nutrition" – with antioxidants, vitamins, electrolytes and fiber, it sounds great, but we have to say that no parent should be fooled by the claim that it contains "1/2 the sugar of apple juice" – (and with ingredients like potassium hydroxide, we will run to the apple juice shelf) – as the product is only 40% juice it should really have 40% of the sugar content of apple juice, not 50%. There is an unappealing sediment in the bottle and even though we love that it is sweetened with fruit juice and doesn't contain high fructose corn syrup… and that 50% of profits go to children's charities, we’re afraid no kid is going to drink this more than once. Also available in Purple Power and Outrageous Orange flavors. Retails for $1.39 / 10 fl oz.

NUI, LLC, Santa Monica, CA
866 504 6684
www.NUIWATER.com


Consumer Nominated


Uncle Wally's Smart Portion Muffins

Karin Siegel from Florida says this product is a HIT!
Karin says: "These muffins are whole grain and a good source of fiber compared to other options out there and they are low in fat. The portions are controlled and are satisfying and it is a convenient take and go item. Plus, these muffins are delicious and are only 80 calories a piece. Good flavors to choose from too."



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Every WEEK we will select one hit and one miss from all of the nominations submitted. If your nomination is selected, you receive a free SupermarketGuru.com prize! PLEASE NOTE: NOMINATIONS ARE ACCEPTED FROM CONSUMERS ONLY AND NOT FROM COMPANIES.

 

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