Privacy Policy

Supermarketguru.com Online Privacy Policy

Please read the following policy to understand how personal information collected online will be treated as you make full use of our Web site. This policy may change from time to time, so please check back periodically.

This policy will let you know: 1. What personal information is collected from you and how it is used; 2. With whom may your personal information be shared; 3. What choices are available to you regarding collection, use, and distribution of your personal information; 4. How Supermarketguru.com protects your personal information; 5. How you can access, update or delete your information; 6. What cookies are and how they are used; and 7. What else you should know about your online privacy.

1. What personal information does Supermarketguru.com collect from you and how is it used?

Supermarketguru.com will only collect personal information that you provide to us voluntarily. Some personal information may be gathered when you register. During registration, Supermarketguru.com asks for your name, email address, address and certain other personal information. The more information you volunteer (and the more accurate it is), the better we are able to customize your experience. In addition to registration, we may ask you for personal information at other times, including, but not limited to, (a) when you enter a prize giveaway, test, sweepstakes, contest or promotion sponsored by Supermarketguru.com and/or our many partners, or (b) should the occasion arise, if and when you make a purchase using Supermarketguru.com. If you contact Supermarketguru.com, we may keep a record of that correspondence. Supermarketguru.com also occasionally asks users to complete surveys that we use for internal research. Wherever Supermarketguru.com collects personal information we make an effort to include a link to this Privacy Policy on that page.

Supermarketguru.com’s primary goal in collecting personal information is to provide you with the requested service and a customized experience on our Web site. This includes personalized services, interactive communications, possibly even online shopping, and many other types of services. In order to provide services free of charge, we display advertisements. By knowing a little about you, Supermarketguru.com is able to deliver more relevant advertisements, content and better service to you.

Supermarketguru.com does internal research on our users demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, or from our server log files. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. Your personal information may be used for marketing and promotional purposes by Supermarketguru.com and may be shared with our business partners or companies that have been prescreened by Supermarketguru.com. If a guest objects to such use for any reason, he/she may stop that use -- either by e-mail request or by modifying his/her registration information online.

The Supermarketguru.com Web site is not intended for use by children. We will not knowingly collect any personal information from children under the age of 13.

2. With whom may your personal information be shared?

As a general rule, Supermarketguru.com will not disclose any of your personal information except when we have your permission or under the circumstances described below. We will use your personal information to facilitate your use of and participation in activities on Supermarketguru.com Web site or as otherwise described when the information is collected. For example, we may use third party contractors to help us operate our business and the Web site or administer activities on our behalf, and may share your information for those limited purposes.

Some Supermarketguru.com services may be offered in conjunction with a partner company. In order to provide this co-branded service to you, it may be necessary for us to share your personal information with our partner company. If data is being collected and/or maintained by any company other than Supermarketguru.com, you will be notified prior to the time of the data collection or transfer. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.

Promotions that run on Supermarketguru.com may be sponsored by companies other than Supermarketguru.com or may be co-sponsored by Supermarketguru.com and another company. Some or all of the data collected during a promotion may be shared with the sponsor. If data will be shared, you will be notified prior to the time of data collection or transfer. You can decide not to participate in the promotion, if you don’t want your data to be shared.

If you make a purchase from a store, which may be hosted by Supermarketguru.com or another merchant, the information obtained during your visit to those stores, and the information you give such as your credit card number and contact information, is provided to the merchants. This is to enable transactions to take place.

Under confidentiality agreements, Supermarketguru.com may match user information with third party data. Also, Supermarketguru.com discloses aggregated user statistics (for example, what percent of our users are female) in order to describe our services to prospective partners, advertisers, and other third parties, and for other lawful purposes.

Please be aware that Supermarketguru.com advertisers or Web sites that have links on our site may collect personal information about you. This privacy statement does not cover the information practices of those Web sites linked to Supermarketguru.com.

Supermarketguru.com may disclose user information that we determine is necessary to comply with applicable laws and, in special cases, when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Supermarketguru.com's rights or property, other Supermarketguru.com users, or anyone else that could be harmed by such activities. Supermarketguru.com may also disclose user information that we deem necessary to maintain and improve our products and services.

If you indicated upon registration that you are interested in receiving offers or information from Supermarketguru.com and our partners, we may occasionally send you e-mail about our products and services that we feel may be of interest to you. Only Supermarketguru.com (or agents working on behalf of Supermarketguru.com and under confidentiality agreements) will send you these direct mailings and only if you indicated that you do not object to these offers. If you do not want to receive such mailings, simply tell us when you give us your personal information.

Supermarketguru.com does not sell or rent user information to anyone. However, in the event that Supermarketguru.com is sold to or merges with another company, or declares bankruptcy, some or all of the information provided by you may be transferred to a third party as a result of the transfer of assets.

3. What choices are available to you regarding collection, use, and distribution of your personal information?

We only collect personal information that you voluntarily provide to us. It is your choice whether to provide this information to us. We will notify you at the time of data collection or transfer if your data will be shared with a third party, other than a contractor providing services on our behalf, and you will always have the option of not permitting the transfer. If you do not wish to allow your data to be shared, you can choose not to use a particular service or not to participate in certain promotions or contests.

4. How does Supermarketguru.com protect my personal information?

Keeping your personal information private is very important to us. We use industry standard technology to protect the security of your information. Unfortunately no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information you transmit to us.

5. What is Supermarketguru.com policy on allowing me to update, correct, or delete my personal information?

You may edit any personal information entered with Supermarketguru.com at any time by using your Supermarketguru.com password.

6. What are cookies and how does Supermarketguru.com use them?

As part of offering and providing customizable and personalized services, Supermarketguru.com uses cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. All sites on Supermarketguru.com where you are prompted to login or that are customizable require that you accept cookies.

Cookies are used by Supermarketguru.com to (a) remind us of who you are and to access your account information in order to deliver to you a better and more personalized service; (b) assist merchants to track visits to and business at their stores, and to process the items purchased by you; and (c) measure certain traffic patterns, which areas of Supermarketguru.com Web site you have visited, and your visiting patterns in the aggregate. This cookie is set when you register or `Sign In` and is modified when you 'Sign Out' of our services. This information collected by cookies is sometimes called 'clickstream' or 'click trail' and may also describe which pages you have seen in each merchant’s store. We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on Supermarketguru.com a better one. We may use this information to better personalize the content, banners, and promotions that you and other users will see on our sites.

You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you will be unable to use those Supermarketguru.com services that require registration in order to participate.

7. What else should I know about my privacy?

Please keep in mind that whenever you voluntarily disclose personal information online - for example on message boards, through email, or in chat areas - that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

You should be aware that when you are on Supermarketguru.com Web site, you could be directed to other sites that are beyond our control. There are links to other Web sites from Supermarketguru.com and all of its sub sites that take you outside our service. For example, if you click on a banner advertisement or a Supermarketguru.com search result, the click takes you off the Supermarketguru.com Web site. This includes links from advertisers, sponsors, and partners that may use Supermarketguru.com's logos as part of a co-branding agreement. These other sites may send their own cookies to users, or otherwise collect data or solicit personal information. Always be aware of where you end up.

Your Acceptance of These Terms

By using this Web site, you signify your assent to the Supermarketguru.com online privacy policy. If you do not agree to this policy, please do not use our Web sites. Your continued use of the Supermarketguru.com Web sites following the posting of changes to these terms will mean you accept these changes.

Additional Information.

Questions regarding this statement should be directed to plempert@Supermarketguru.com. If you do not receive acknowledgement or if your inquiry has not been satisfactorily addressed, you should contact Supermarketguru.com at 310.392.0448.

Effective date: August 30, 2004.

Copyright © 1994-2006 Phil Lempert/Consumer Insight, Inc.

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