IKEA Moves Into Food and ALDI Moves Into Housing
Aldi has announced its plans in Germany to build apartments on top of 30 of its stores in Berlin.
They say their objective is to help ease the housing crisis in Berlin and are already building 200 apartments in this model. 2,000 more are planned and they will be rented to those who qualify for affordable housing and students.
This is not Aldi’s first foray into real estate – they have already done it in Hamburg and in the UK, Tesco and Sainsbury have already built apartments above their stores.
These moves are smart – especially as more competition is causing lower margins in their traditional businesses and rental properties are lucrative businesses. And then there is the other factor – location, location, location. Living on top of a grocery store increases the odds dramatically that that store becomes your primary shop.
Wonder just how long until we see Aldi expanding this concept here in the US – especially for the new store construction they have planned.