2/26 Good Day Radio with the Supermarketguru - This Week's Guests

February 25, 2011

Phil chats with Jeff Lipton, Ph.D. and Philip Graves

Imagine the day when you will be able to print your dinner? Well, maybe sooner than later! Phil talks with Jeff Lipton, Ph.D. student at Cornell University, where they are building a 3D food printer.

Philip Graves, one of the world's leading experts in consumer behavior, debunks the myth that market research ("pseudo-science") is effective in his new book, CONSUMER.OLOGY: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping. He joins Phil with the details.