Phil chats with Jeff Lipton, Ph.D. and Philip Graves
Imagine the day when you will be able to print your dinner? Well, maybe sooner than later! Phil talks with Jeff Lipton, Ph.D. student at Cornell University, where they are building a 3D food printer.
Philip Graves, one of the world's leading experts in consumer behavior, debunks the myth that market research ("pseudo-science") is effective in his new book, CONSUMER.OLOGY: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping. He joins Phil with the details.