2012 FOOD TRENDS TO WATCH: The sound of food

Articles
December 09, 2011

2012 FOOD TRENDS TO WATCH: The sound of food

This week we bring you the 2012 food trends to watch. Today's trend number ten is all about how shoppers senses react to the sound of food.

Trend #10: The sound of food

Consumers took to their keyboards to cry foul when one snack food changed their package to albeit a more sustainable, but noisier bag. People judge the readiness of foods like microwave popcorn or burgers on the grill by the sounds that these foods make. They judge the freshness of carbonated beverages based on the sound of the gas escaping the container as it opens, and the duration of the sound of the bubbles as they pour. Multisensory perception will be one of the new “food sciences” in 2012 as psychologists and food scientists join forces to design, create and influence the sounds of our foods to convey freshness, taste and even health attributes. Research is now underway at the Crossmodal Research Laboratory at Oxford University to understand how our brains process the information from each of our different senses (smell, taste, sight, hearing and touch) to form our food experiences. Which no doubt will add yet another dimension to shoppers’ decision making process as to which foods to choose.

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