Grocerants may be the a fairly new trend, but still have the potential to compete with fast food.
Drive north, south, east, or west in the US, and in rural or urban parts of the country, and one obvious common thread is that fast food restaurants are ubiquitous. Cheap and convenient, these options have become such a part of the American diet, that now studies reveal that 40% of consumers eat fast food on any given day in a 24 hour period.
If that’s not startling enough to hear, a new report tells us that an estimated 93 million Americans are obese. The report, based on Centers for Disease Control (CDC) data, also states that seven states now have exceeded obesity rates of 35%, and only three states have rates less than 25%. In none of the 50 states, have rates declined.
And while there is a common misconception that these cheap meal options are most popular with low income families, consumption actually went up with higher income families. Forty-two percent of higher income families ate fast food within a 24 hour period, compared to 32% of families that earned 130% of the federal poverty level or less.
As more supermarkets begin to embrace the grocerant concept, a fairly new trend, reports such as this one can guide them in creating attractive alternatives to the drive through. But in order to do that, the grocerant will need to compete with price and provide reasons for consumers to park their cars and walk into the store. Here are some ideas:
Despite health food trends and recommendations by health professionals, junk food consumption seems unstoppable these days. Retailers will need to find creative and affordable ways to offer foods that give the consumer a similar experience, but with something in addition that makes them more attractive!