Kefir is a Real Health Food Trend Because Probiotics Are Indisputable

August 30, 2017

Kefir is a thriving health food trend, and probiotics are the reason. Here are five things you need to know about this healthy bacteria.

Fermented foods such as kefir have been predicted by many to be one of 2017's biggest health food trends. The reason being that more nutrition and health experts have been talking about the benefits of probiotics, which are live microorganisms that can be consumed in fermented foods and help establish a healthy balance of gut bacteria Bottom line, probiotics are foundational to good health. Here are SupermarketGuru’s top five things your shoppers should know about probiotics: 

1. To start off, the gastrointestinal tract, aka your gut, is full of good bacteria, aka probiotics, these bacteria perform many functions; they aid in digestion, enhance immunity, help regulate hormone balance, and guard against food poisoning. The natural bacteria also synthesize essential nutrients like vitamin K, vitamin B12, and biotin, as well as short chain fatty acids. Medications, stress, and poor diet can affect the balance of bacteria in our gut, most often the good bacteria get wiped out.

2. Where can shoppers find probiotics in the supermarket? Probiotics and probiotic rich foods can be found in the refrigerated dairy products section and include products such as yogurts, kefirs, some cottage cheese, other fermented beverages such as kombucha, sauerkraut, kimchi, and more. Probiotics are also available as nutritional supplements.

3. “Live Active Culture,” is key. Guide your shoppers to look for this statement on the product seal, especially with yogurt, kefir and cottage cheeses. This guarantees at least 108 viable (live) lactic acid bacteria per gram in refrigerated products and 107 for frozen. Also, the expiration date is important; the older the product the less live cultures. Most brands will name the bacterium and health benefit. It is best to buy right before leaving the supermarket and store in a cool area of car.

4. The fermentation process is documented in Middle Eastern civilizations as far back as 2,000 BC. The health promoting properties of yogurt and other fermented foods have only recently been discovered (relative to the amount of time people have been consuming it!), and continue to be researched.

5. Prebiotics are key to probiotic success. Prebiotics are the substances in foods that promote the growth and feed the healthy bacteria. The most prevalent forms of prebiotics are soluble fibers. Our bodies cannot digest prebiotics, but the good (lactic acid) bacteria in our gut can digest them for energy. Once digested, the byproducts are used to support the intestinal walls as well as the growth of beneficial bacteria. Fructooligosaccharides (FOS) are prebiotics widely available in plant foods. They are found in many fruits and vegetables, including: broccoli, kale, green cabbage, onions, leeks, garlic, artichoke, bananas, oranges, whole wheat, oats, barley, rye, chicory root, flax, and berries.