Mintel to Reveal Consumer Insights on Foodservice at Retail at NRA Show

April 17, 2018

Mintel to Reveal Consumer Insights on Foodservice at Retail at NRA Show

Attend main-stage presentation Saturday, May 19, 4 p.m., at McCormick Place

Consumer-centric dining destinations at retailers have the most appealing venues, menus and operating concepts.   

The operators best equipped to design and refine successful eateries understand consumer attitudes and behaviors toward in-store dining, what people buy and why, and the concepts they want to see more often.

Actionable insights like these form the core of this Mintel presentation by Associate Director of Foodservice Amanda Topper. Insights are based on the research firm’s latest survey of about 2,000 Internet users age 18 and older that bought groceries from any store in the prior three months.  Click here to register and attend.

Two nuggets from her study reveal that:

  • Samples (40%), daily specials (39%), and a greater selection of foods (36%) are the top purchase motivators for buying prepared or made-to-order foods or drinks from stores.
  • Consumers are significantly more likely to view prepared or made-to-order food at a store as convenient (57%), fresh (39%) or healthy (21%), compared to food at traditional restaurants.

Ms. Topper’s session will focus on three learning objectives:

  • Understand what motivates consumers to buy foodservice items at retail, and how they perceive these items compared to other packaged and foodservice foods and beverages.
  • Explore the shifting U.S. retail landscape and implications for the future of foodservice.
  • Identify foodservice opportunities in retail locations, based on the types of food and beverage concepts in which consumers express interest.

Learnings like these help develop growth opportunities for your grocerants. Click here to register and attend.