In the end, experiences trump possession of material goods in prime gifting period.
The home stretch of the holiday season is here. To project shopper habits the rest of the way – and suggest what could hold true for holiday season 2015 – let’s examine what happened during this latest keystone Thanksgiving weekend, which included Black Friday and Cyber Monday.
Findings of our exclusive SupermarketGuru Quick Poll show that for all the dollars spent, keyboards clicked, and stores visited, U.S. adults overwhelmingly did not lose the meaning of holiday – to spend time and build new memories with family and friends.
Our study reveals that:
It appears that most consumers draw a line on shopping – and remain wary of being manipulated by marketing that lacks credibility with lukewarm deals. In our view at The Lempert Report, retailers thinking of opening this Christmas or perhaps next Easter or holiday season should consider the risk of repercussions by staffs and their families, and their own shopper base as well.