ShopWell App

February 20, 2013

Each week we review a food related app, this week it’s Healthy Diet & Grocery Food Scanner by ShopWell– find out what The Lempert Report thought...

What it says it does?
ShopWell helps you eat healthier food and achieve your nutrition goals. Use the ShopWell app to help manage your weight and conditions such as diabetes, high blood pressure, and gluten intolerance. And earn rewards such as coupons and gift cards for taking healthy actions.  At home and in the grocery store use the ShopWell barcode scanner to scan foods, and find out if they are a good match for your diet and then get suggestions for foods that are a better your health. 
What it actually does?
The ShopWell app helps users grocery shop with the knowledge of a personal nutrition expert; the app can help you match foods to your dietary needs, including avoiding ingredients you don’t want such as added sugar, trans fat, and allergens like gluten and lactose. The app has a barcode scanner (or search directly on the app) and will tell you if the food is a good match to your settings; which includes a variety of options from avoiding gluten to minimizing artificial sweeteners. Want to know more? The app tells you why the product is a “strong,” “medium,” or “weak” match for you – as well as ingredients and the nutrition facts panel. The app even has a grocery list feature, which is great for those who want to streamline their shop.
How useful is the information for target audience?
The information is very useful for users who are looking to shop for the best products for their needs, with minimal effort. The information is clear and will definitely teach shoppers a lot about their food.
Ease of use
The app’s interface is user friendly and straightforward. With just a few functions this app delivers exactly what it promises.
Who would best benefit from the app?
The app is great for all grocery shoppers, especially those who are looking to avoid certain foods or eat more healthfully. It would especially benefit those who are new to eating healthy or avoiding certain foods, i.e. allergens.
Rating 4.5 of 5