The App Review: Ibotta – Cash Not Coupons

July 09, 2014

Each week we review a food related app. This week it’s Ibotta – find out what the Lempert Report thought.

What it says it does: Get paid real cash instantly, just for shopping. Really. Wouldn't it be great if the best rewards, rebates, coupons, savings and discounts on the brands and products you purchase most often could be turned into instant cash, all on your mobile device? Ibotta pays you real cash for buying your favorite products at over 40 stores like Target, Walmart, Kroger, CVS Pharmacy, Safeway and more. It's fun and easy.

What it actually does: Ibotta offers cash for shopping at many popular stores. How can you earn cash? Take a poll, learn a fact, watch a video, or share on Facebook. Once you’ve purchased the product you take a picture of the receipt to earn the reward. Ibotta allows you to earn up to $40 cash per shopping trip. You can even get paid to refer friends with Friend Bonuses. Ibotta also provides 7 day a week Customer Support so you’ll never miss out. As Ibotta puts it, “stop leaving money on the table and get cash for the purchases you already make - You Earned It!”

How useful is the information for target audience?: Learning a quick tip about a product or taking a one-question poll is a pretty simple way to earn cash.

Ease of use: Ibotta is easy to use and makes saving money fun! And giving out cash instead of coupons allows users to use the money wherever they desire – it can be instantly transferred to a pay pal account.

Who would best benefit from the app?: Anyone who likes to save money!

Cost: Free
Rating: 95/100
Visual: 15 (1-15)
Usability: 15 (1-15)
Content: 20 (1-25)
Usefulness: 25 (1-25)
Value: 10 (1- 10)
Options: 10 (1- 10)

More info: