Each week we review a food related app. This week it’s iFood Assistant – find out what the Lempert Report thought.
What it says it does: Treat yourself to the most appetizing app on the planet—the iFood Assistant. Delicious Inspiration Anytime: We’ll deliver ideas for Dinner Tonight and a Recipe of the Day, along with thousands of simple but mouthwatering recipes you find on kraftfoods.com. You can even set alert reminders for dinner ideas. So redefine eating…and use iFood Assistant to start making life deliciously simple.
What it actually does: The iFood Assistant app is designed to help you plan your meals. From dinner to snacks the app has all the recipes. Search by ingredient, cooking method, or meal time. Add the ingredients seamlessly to a grocery list and make shopping even easier by knowing ahead which aisles to find your ingredients. Use the voice control or type what you need to search or add to your list. Another great aspect of the app is the Video How-To feature, which has step-by-step tips from the Kraft Kitchen Experts.
How useful is the information for target audience?: With iFood you can access smart snacks, lunch and dinner ideas, healthy living recipes, desserts and cooking tips anytime. This is great for anyone who wants new ideas for their meals.
Ease of use: The app is very easy to use and finding recipes that suit you and your family is now even simpler.
Who would best benefit from the app?: Anyone who loves to cook and is looking for more recipes. The app is also great for those who want to get more organized in the kitchen.
Visual: 15 (1-15)
Usability: 13 (1-15)
Content: 23 (1-25)
Usefulness: 22 (1-25)
Value: 10 (1- 10)
Options: 10 (1- 10)