The App Review: Kroger Co.

May 29, 2013

Each week we review a food related app. This week it’s Kroger Co. – find out what the Lempert Report thought.

What it says it does: Looking for the ultimate mobile/tablet shopping experience? Save time and money with the Kroger Co. App! The Kroger Co. App puts convenience and savings at your fingertips. Simply download the app, create an account and register your Kroger Co. Shopper’s Card to take advantage of all the great benefits. Don’t have a Shopper’s Card? Get one on the spot when you visit any one of the Kroger Family of Stores. Load online coupons directly to your Shopper’s Card and your shopping list. Create an online shopping list that you can update and use any time. View Weekly Ads and quickly add Weekly Ad items to your shopping list and more.

What it actually does: To use the Kroger Co. App, you must first have a Kroger Co. online account. Once you’ve registered your account you can access exclusive promotions and save money with personalized offers. You can create shopping lists and even, refill your Kroger Co. Pharmacy prescriptions directly from your device. The app also lets you check your fuel points and view your rewards history. Not shopping at home? The app boasts a store locator, so you can shop the family of Kroger stores even when you are traveling.

How useful is the information for target audience?: The app is great for those who want to keep all of their shopper savings in one place. The app makes savings, and shopping a breeze in all of the Kroger Co. family of stores.

Ease of use: The app is straightforward and simple to use. With just several functions and easy to follow graphics, users can keep all of their Kroger shopper info in one place.

Who would best benefit from the app?: Current Kroger shoppers with a Kroger Shopper’s Card, or those who shop at any of the Kroger Family Stores.

Cost: Free

Rating: 4 of 5

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