Two-for-One: Senior Executives Can Attend First-Ever Restaurant Revenue Growth Conference and NRA Show For One Price

Groundbreaking growth-centric event runs concurrently at Marriott Marquis, Chicago

Top-level foodservice professionals have a powerful second reason to be in Chicago this May. 

The National Restaurant Association’s new Restaurant Revenue Growth Conference will gather senior executives of large chains, franchises and large-volume independents to learn success strategies, brainstorm, explore tools and resources key to growing revenue, and collaborate with industry experts and peers. 

The event, at the Marriott Marquis May 20-21, is a short shuttle ride away from NRA Show at McCormick Place, May 19-22.  Executives that register here for RRGC will receive an all-access pass to NRA Show.   

At RRGC, executives will see keynoters Billy Beane of the Oakland Athletics and Moneyball fame and Jon Taffer of Taffer Media speak about winning approaches to management and leadership.

High-level attendees will also actively participate in immersive learning approaches to turn concepts into action plans that drive revenue and growth.  They’ll meaningfully engage with topics through facilitated brainstorming, deep dives, demonstrations and off-site tours of innovative businesses led by experts. Also, by collaborating with high-level peers, attendees will be able to share best practices and solutions to challenges.

The expert-led sessions fall under three broad themes:

• Engaging New Guests.  Using Big Data and technologies to effectively attract untapped audiences and target and acquire new guests.
• Increasing Spend.  Getting seated customers to raise their check averages via digital ordering kiosks, promotions and product placement.
• Driving Frequency.  Building a base of loyal regulars who feel valued, and in turn accelerate your business growth.  Learn to convert first-time diners into loyal regulars via loyalty programs, e-mails and data.

Click here to see the extensive list of innovative education sessions led by known industry experts from Sysco, Mintel and many more. Specific topics under these three themes range from mobile marketing strategies and attracting Hispanics, to upselling and menu analysis, to digital kiosks and cocktail experiences, and much more. 

For an out-of-the-box experience to help you refine growth strategies, click here to register and attend.