This is an unfortunate stat that we live with – that the foods we eat is the number one cause of preventable death and disease in the US. Wow!
It’s time to get our priorities straight. About 10% of the World’s population is on some kind of “exclusion diet” – having to avoid certain foods because of a specific ailment or allergy. Take into account ‘excluding foods’ for preferences, and that number is reported to be well over 50% of the population. The US consumer is smarter about food choices than ever – and lets talk a minute about “smart”.
Neuro-nutrition looks at how our foods effect our brains.
Bio-hacking breaks all the rules to create a science for more individualized nutrition and products .
We have moved from heart health to bone to gut and now to brain.
The food and brain connection is important from growing, to cooking to how we eat to the nutrient themselves.
Look for EPA, NAD, DHA and Omega-3s to explode and become pervasive ingredients in all food and beverage products.
And for all consumers – from infants to seniors.
Innova has tracked a 36% increase in global product launches with Brain Claims over the past 5 years especially in sports nutrition and cereals. We see the trends .
From snack bars to Baby foods to Hip supplements that are among the fasting growing sub-sector in the 36 billion dollar supplement market.
We see chefs at London’s Squirrel Restaurant combining great taste with great nutrition.
Better for you claims, according to Innova now appear on almost half of all products globally.
As we discussed in our 2017 trends – bugs are big – and getting bigger.
Loaded with nutrients and protein.
Their positive nutritional, cost and environmental profile are finally making their way into our diets. Are we going to eat a bug sandwich? Never, but as ingredients there is little doubt for their success.
And where better to star than with our next generation?
There are “engay” foods that are products like salmon that are chopped and formed and reformed to take their natural shapes designed specifically to help seniors avoid chocking and DULCE a new strain of seaweed that has 3x the nutritional value of kale – and tastes like bacon, of course!
The most exciting of which may well be based on our DNA.
To determine what foods we need to achieve that “fountain of youth” that Ponce DeLeon once promised us all. It’s not in Florida after all – just in every supermarket.
For all 10 Trends, watch the Full VideoHERE