A Non Alcoholic ‘Euphoric Beverage’ Might Be A Game Changer

The Lempert Report
July 15, 2021

Kin Lightwave is a new alternative to alcohol without the blackouts or hangovers.

It’s a new category – euphoric beverages – and is yet to be determined if it’s a trend or a fad. Hard seltzers are selling well these days  just as their predecessors like Bartles & James wine coolers did in 1984. Yes Bartles & James is still around but no where near the sales they once enjoyed. Kin Lightwave is a blend of lavender-vanilla, birch, and smoked sea salts that’s engineered to both give you a boost and satiate the palate. Reishi Mushroom, Saffron, L-Tryptophan and Passionflower are among the active ingredients that make the beverage a euphoric, and drinkers, according to futurism.com, have reported pleasant effects like a sense of calm, clearer thinking, and better social connections after enjoying it.

Lightwave’s ingredients fall into three main categories. First, Adaptogens like Reishi Mushroom and Passionflower strengthen our adrenal system and provide more balanced and healthy stress responses in our body and mind. Second, nootropics like L-Theanine, L-Serine, L-Tryptophan, and Magnesium Glycinate give our brain a boost. And the botanicas Lavender Extract, Cinnamon, Saffron, and Gentian Root provide flavor and aroma as well as a feeling of calm and relaxation. Trend or fad? You decide.