Blue Apron

The Lempert Report
February 09, 2022

Phil: So, Sally, what about blue apron? Blue apron looks like, you know, six months ago they were probably ready to go outta business, but now they've come up with a marketing idea that frankly I think is really smart.

Sally: Yeah. I think this is really cool too, Phil. They have worked with Panasonic in creating a four in one multi oven. That just goes right on top of your counter. You can use it for baking. It's an air fryer, it's a microwave, it's a flash boiler. And what it works with is these ready, these heat, heat meat meals that you can order subs through a subscription through blue apron.

Phil: Yeah, I think it's very smart. The only thing that I don't like is you have to buy it for $529 and 95 cents. I think you can get a microwave these days for about a hundred bucks, if not less. And the good news is that you get a hundred and $200 off of five meal boxes, but to be honest with you, I think that they should give it out free. I think that the whole idea would be get a subscriber every time you order. You could actually get this oven at no cost. And I think that that would get a lot more people, involved in it, but good for or blue apron. I, you know, they're thinking and, and hopefully it works.