Carbon Neutral Food Claims

So you know, as you're talking about sustainability stories on Martie, there's some new information that's coming out across the pond from the European Union, where they reached an agreement to ban generic environmental claims, including climate neutral, by 2026, and also what they're doing is getting rid of claims like biodegradable, natural or environmentally friendly, because they say they mislead consumers unless the company can prove without a shadow of a doubt that it's really biodegradable things like that and they're also going after something you and I've spoken a lot about, where you have a lot of these brands and companies that are now claiming to be carbon neutral because they're buying carbon offset, and that's very sketchy and it really doesn't mean that they're helping the environment. It just means that they're buying carbon credits in order to say that they're doing it. There's also a lot of lawsuits taking place.

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