Tthe world is abuzz about chat GPT, lots of controversy about it, everything from, you know, newscasters using it and you know and the protections around it. But there's a new research that came out from a university in Poland that what they did is they prompted into chat GPT meal recommendations for specific food allergies, and this was done in January of this year. There have been some updates to chat GPT since then, but basically what they found is that chat GPT wasn't always correct. Number one, and probably the most alarming aspect of it, is that people feel that whatever comes out of chat GPT and we've seen it before, you know, with Google 50% of what's on Google is right, 50% is wrong, but we don't know which one is right and wrong. Same thing here, and people get overconfident when they type into the chat and get the answers.
Phil: They focused on 14 food allergens cereals that contained gluten, eggs, fish, peanuts, soybeans, milk, dairy products, nuts and so on, and what they found is, more often than not, it was wrong. In four out of 56 cases, that's 7%, the meal included a forbidden allergen. In this case, it was nuts in a nut free diet. Also, the included almond milk in a nut free diet, which obviously is not right. Also, some of the diets were too low in calories to provide necessary level of nutrients. Third is lack of variety in the meals was another issue. So you know, we really have to go back to the fact that if your supermarket has a retail dietitian, go talk to them. You know, just don't rely on digital technology or digital tools to be able to spit out. You know what you're thinking about, because these language models can be dangerous.
Sally: Absolutely, Phil, and there is definitely a future for technology. We know that in assisting in this type of recipe creation and meal planning, but we cannot forget how important the human aspect of that is. The dietitian is able to relate to a shopper with empathy and to know personally what their case is. You know, I also think about children. We have so many children now that have food allergies and I think about working with children and teaching them how to eat safely and to be able to spot allergens on their own. So there are a lot of different layers to this where I feel that shoppers really still need that human connection.
Phil: Absolutely, and also, if our viewers want to get more information, go to retaildietitians.com. You can find out a lot about what retail dietitians. Also, SpoonGuru, a company that we've worked with now for five or six years, just announced last week the end of last week that they are partnering with Google Cloud Marketplace, and what's interesting about that is SpoonGuru really has probably the best algorithm that's out there to ensure and it started out with food allergies to ensure that all those products that are coming up on retailers' websites are correct. So it's really important. If you want to know more about that, just go to SpoonGuru And you could read all about their partnership with Google and just reading from the release. Spoon Guru's proprietary algorithm provides unrivaled accuracy when it comes to matching people with the right foods for their needs and includes allergies for increased accuracy. So check that out if you're concerned at all, and they're far ahead of chat GPT.