COOP FRESH

Sally:
Hi Phil, do you plan great outfits for grocery shopping? 

Phil: 
This is it I don't, I don't know how great it is. Well, but this is it doesn't get any better than this. This story 

Sally: 
Works. This story is about COOP Fresh is, um, fi which is a hybrid of eCommerce and brick, brick and mortar shops, um, that they previewed in Shangrila at Bonna Fatio global city. And, um, apparently this was a great opportunity for people, um, in high fashion to, to come out and show their grocery fashion. Um, this, this store is also so, um, hoping to satisfy the customer that is frustrated with being able to get fresh foods, um, ordered online, um, without having to deal with I've, I've ordered, I paid for my food and now they're telling me it's outta stock, or they want me to substitute there's none of that with this store. 

Phil: 
And what I love is some of the, um, fashion people who are participating in Rihanna, Angelina Jo, and Chrissy Tegan, um, they have taken to wearing these worthy ensembles when food shopping and they're coining a new phrase, grocery fashion. Um, so it, it's interesting in this store back in 2014, uh, Carl Lagerfeld, um, really used this stage as, as background for his fashion show. So I guess, um, especially since the pandemic, people want to get dressed, they wanna use the clothes that they haven't used for two years, and they're gonna go grocery shopping with it. 

Sally: 
Yes. And I guess they wanna be seen and they wanna be photographed. And so that's great for the store, isn't it? It's 

Phil: 
Great for the store. And, and also I'm thinking that probably it's great emotionally, um, for us to, to feel good because so many people now can't go to work and get dressed up, um, that they're getting dressed up in the supermarket. But I guess my question is how does that change the dynamic of the supermarket? I think, you know, if you're in Beverly Hills or if you're certain locations sure. But throughout the country, I'm not sure that, you know, uh, guys wearing suits at Walmart is gonna cut it. 

Sally: 
Agreed. Well, it could give me an opportunity to wear those gold velvet pants I ordered during the pandemic. seriously, everyone ordered something crazy during the pandemic to wear at home, I think. And so maybe this is their opportunity to get out in the supermarket and show that off