There is a new report that just came out that found that Generation Z is leading the plant-based movement. 70% of the age group of Generation Z responded they would continue to pursue a vegan diet within the next five years. They consider themselves tech-savvy, socially conscious, entrepreneurial in spirit, and primarily vegan, and 50% of vegans polled, chose the lifestyle because of its health benefits, which is really interesting. But the other thing that is leading for them is how environmentally friendly a plant-based diet can be. They are getting more fiber, more antioxidants, rich in potassium, magnesium, folate, vitamins A, C and E. So the question is are we going to really start to see veganism get even more popular?
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