Hy-Vee Healthy You

The Lempert Report
May 10, 2023

Balance is important and Hy-Vee has created a new healthy use subscription plan. Part of it is about healthy balance for their customers for eating. It's in their eight states to available to individuals 18 and older. It does cost $99 a month, which sounds high, but it includes two 30 minute appointments per month with a Hy-Vee dietitian, unlimited access to short and sweet and short and sweat fitness videos on demand, freezer, meal workshops, wellness classes, nutrition programs, free registration on wellness challenges, Hy-Vee dietitian, private chat portal, and two free health screenings per year. I love this program. Hy-Vee has long been a leader in health and wellness. And while I think that the $99 is high for the average shopper, bottom line is you're getting a lot back. And my hope, my hope, I don't know anything about this, but my hope is that Hy-Vee is working diligently with healthcare providers that all of this or a portion of this can be covered by your healthcare program. What do you think about this? 

Sally: Yes, I agree that there are some really wonderful attributes to this program. Number one being that the two 30 minute appointments per month with a Hy-Vee dietitian, to me that is the key benefit here. Fitness videos and meal plan ideas, I can find those for free on the internet. And so, the people that are signing up for this really need to know the value of meeting with that dietitian and how that can help them. Whether they're dealing with some sort of chronic illness or whether they're dealing with weight management, those are two major issues right now in our society that maybe these dietitians can help them, and maybe it's for people that can't get their healthcare programs to cover meeting with a dietitian. I would also like to see, in addition to this program, some sort of rewards or discounts, for shopping. Maybe great healthy pro, buying certain healthy products in the store, that would be a great benefit to really get people to want to feel like they're getting their $99 worth. 

Phil: Absolutely. And you're bringing up a great point that I hadn't thought of. ShopRite matter of fact, in New Jersey, their dietitians offer when you sign up for their program, which is free, they offer a 10, if I get this right, they offer a 10% discount at their juice bar, and I think a 10% discount on some other foods and so on as well. So, good point. Good catch. Hy-Vee needs to offer some kind of discount for people to make up that $99 as well.