This is a great column by Rachel Hosie in the INSIDER and one that every food retailer, restaurant and “influencer” needs to read and learn from.
She writes that the majority of influencers aren't helping solve the food waste problem. She lists the factors:
Our social media feeds she says are inundated with lavish abundance — whether it's piled-high freakshakes or flat-lays of excessive spreads, more is more when it comes to food photos on Instagram.
A number of staff members at popular London restaurants confirmed to Insider that they do see influencers ordering extra food for the sake of their photos.
While it may seem picky, or trivial, to point out that influencers are wasting food – the point is that now there are thousands upon thousands of them and they influence millions and millions of people with their photos – so showing a table with tons of food is going to send a message to their followers that more is better – and its not.