Millennials & Food

The Lempert Report
October 21, 2019

The relationship just keeps getting more important

FOX Business Network’s Lauren Simonetti  says that millennials are about to surpass baby boomers as the largest generation this year, according to Pew Research. And she says, this growing group is beginning to influence food brands, who are adapting to the generation’s tastes and preferences.

“It’s a generation of 73 million so what the food companies are doing is saying ‘we need to connect in some way, be a do-good company to this audience,’” Simonetti says.

One example she gives is a new flavor by StarKist. “They like to eat small quantities of things, snacks. They also like to indulge. So, StarKist, the tuna people, they came out with a red curry coconut flavor that they sell in a pouch.”   

Former Gov. Scott Walker, R-Wisc., discussed challenges facing dairy farmers in the state due to trade on FOX Business but also explained that millennials’ eating habits are impacting dairy farms. 

“Fewer and fewer young people are eating cereal in the morning and that is an impact on dairy farms as odd as that sounds it’s actually a fact out there. We need more people eating cereal,” Walker said. Presumably to consume more milk.

Talking about changing eating habits- A recent survey, commissioned by vegetarian and plant-based food provider Sweet Earth Foods, of 2,000 millennials found their diets differ greatly from other generations - nearly 60 percent of millennials have a special diet, which includes KetoWhole30plant-based or vegan.

Of those who said they follow one of these types of restricted diets, nearly half of them said they do so because it is better for the environment, while more than a third of those responding said they do it because it's ethical. 

The average millennial spends nearly 200 hours a year at the grocery and more than 300 hours a year cooking. Millennials spend more than $2,200 annually at the grocery store and nearly $1,700 a year eating out