New Food Words and a Trace Code for Eggs

The Lempert Report
February 11, 2016

This Week in Food News

New Food Words
The impact of our passion for food is even changing the way we talk by using new words and phrases to describe every food activity. Josh Friedland has published Eatymology, a 21st century food dictionary. Our favorites?

Bratophobia – used to describe kids running amok in restaurants.

Brogurt – yogurts marketed to men.

Blood cashews – to describe prisoners in Vietnam who are forced to be Cashew  laborers 

Gastrosexual – one who uses their cooking prowess to attract a new special someone. When I was in college, you simply made spaghetti and poured over campbells cream of mushroom soup to impress your date. Oh well.

Trace Code For Eggs
TEN Ag Tech is a new startup that is reconnecting people to farms. Their first product? Eggs. According to the company 4 billion dozen eggs sold at retail in the U.S. each year, and consumers are still eating eggs on a daily basis that aren’t complaint with FDA rules, and product labeling is largely limited to freshness or sell by dates. 

TEN’s trace code is printed on each egg with an organic laser mirror light to create a chemical-free marking, then consumers can punch in their trace code online to get immediate access to the use by date, the approximate time the egg was laid, the date & time the egg was packed (tracked to within 180 seconds), the recall status, source farm, hen breed, housing info, veterinary care, etc. 

Perhaps we will finally have uniformity and truthfulness on freshness date codes on every product in the store.