Nielsen's interview with Malcolm Gladwell - The Lempert Report

The Lempert Report
February 25, 2009

The Lempert Report Food News: Marketing, analysis, issues & trends and the impact on food and retail environments, specifically for the B2B food world with reporting and commentary on consumer and retailing trends by Phil Lempert. Phil can predict the future —and then help businesses and consumers understand it. For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru®,, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. To see more of The Lempert Report visit: The Lempert Report for Thursday February 26, 2009 The future of our industry rests in our ability to challenge ourselves, our thinking, and the ways in which we do business. Our responsibilities include creating sustainable and intelligent venues that educate, empower and facilitate discussions between today's and tomorrow's business leaders. One such thought leader is Malcolm Gladwell. His Tipping Point gave us a new way to think about how the world around us functioned, Blink taught us how our brains work and now in Outliers, his latest book, Gladwell sets the stage for yet another new human paradigm shift, looking at men and women who, for one reason or another, are so accomplished and so extraordinary. Beginning on May 12th, Gladwell, along with dozens of other business leaders including Katie Bayne the CMO of Coca-Cola, and Derrick Pennick of Food Lion, take the challenge -- and share their insights at Nielsens Consumer 360 in Orlando Florida. What can you expect the future to be? Listen for the clues as Nielsen has an off-the-cuff chat with Gladwell at his home. To reach me directly, please email me at: For information on New Products, visit our weekly videocast: