Pandemic Food Marketing

The Lempert Report
October 06, 2023

So there's a great article in Fast Company about what the pandemic has taught us about food marketing, and this was written by Megan Teates, Executive Vice President with Affinity Group, which is a food service sales and marketing group, and basically, you know, she points out four must-haves One is that social media can be used to gauge consumer perceptions in real time. Two, globally inspired flavors are in high demand. Three, the definition of healthy continue to evolve. And four, it's about the experience. And what she points out on the experience is the dining out is fun, but carry out is fun too.

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