Plant Rich Diet Playbook

The Lempert Report
September 14, 2023

There's a new playbook out that talks about how, in food service, restaurants have to get people to eat more plant-based. And they've got what they call the five P's. Product interventions that focus on modifying the dish or product itself. Placement interventions that involve changing food displays. Presentation interventions that outline ways to redesign food menus. Promotion interventions that focus on how to price and market plant rich meals more effectively. And People interventions that engage staff members to influence diners choices. So when we talk about Generation Z being planned forward, when we talk about how this playbook coming out that's teaching, we're trying to teach restaurants how to sell plant-based. I really agree with you that I think veganism and vegetarianism is gonna get a lot more attention than it's ever gotten before.

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