Ready for More Tinned Fish?

The Lempert Report
December 01, 2022

Phil: Talking about trends, more trends for 2023. This one is interesting to me. It's about tined fish.. And when I think of tinned fish, you know, I'll think of sardines, I'll think of tuna fish and, and things like that. But obviously it's going a lot bigger than just that. Sardines are hot in sales, anchovies are hot, mackerel is hot. What do you think about tin fish? You gonna buy some tinned fish? 

Sally: Yes. I mean, I have, I have mixed thoughts on this. You know, I am a tinned fish eater. I like sardines, I like tuna and there are a lot of different varieties with different spices you can get in them in the store that I think people are just not aware of. But one of the reasons I see this becoming a big trend is that we have really gotten focused on our mental wellbeing, and we've gotten focused on what types of foods we can eat to take care of ourselves mentally. And, and that being said, tin fish, these types of fish are generally very high in omega threes. They are very good for our mental wellbeing and they're affordable. So you're not spending a ton of money getting that fish intake by going and spending loads amount of money on seafood, on fresh seafood. Now the seacuterie boards, I'm not sure I'm ready to open up tined fish and put it on a board and serve it to my guests. I don't know if they're ready for that either. 

Phil: So, you know, let's go back into the supermarket aisles. I think that I agree with everything that you've said from a health standpoint, from a cost standpoint, I don't think that supermarkets have woken up to the opportunity yet. I look at those shelves that have the sardines and anchovies and tuna fish, they're really boring. I mean, there's no merchandising going on there whatsoever. And for the most part, you know, they're, they're like this, they're not even facing you where you can see what's on the front of the package. So if in fact, this is gonna gonna become a trend, and I agree with you, I think it, it can, and it should be supermarkets, wake up, learn how to merchandise tin fish and also, you know, get your registered dietitians involved. Do some more recipes with them. 

Phil: Don't just think of, you know, as sardine is something, you know, that, that, you know, you're gonna put either on a sandwich or on a salad or something. There's a lot more to do with it. But I think that's gonna be the biggest challenge. How do you merchandise these shallow flat cans in a way that's appetizing. And also, let's not forget about sampling. Now that sampling is back in supermarkets, you know, sample this stuff and you can increase sales.