Showing unit price information is a good move when it comes to winning customers.
Various retailers, including Walmart, Costco, Walgreens, CVS, Drugstore.com and FreshDirect have agreed to show unit pricing information on their website and mobile shopping apps. New York Attorney General Eric Schneiderman has called on retailers to adopt the policy as ecommerce continues to grow. In a recent statement he said; “As the internet becomes the shopping mall of the 21st century, we need to ensure that consumers have the same robust protections online that they do in brick-and-mortar stores”.
Previously, unit pricing information was rare. Among large retailers, full availability of unit pricing was limited to online grocer Peapod.
Amazon.com is one that has not agreed to participate, while they display unit pricing on some of its pages, it does not provide the information uniformly across its platforms.
For retailers, showing unit price information is a good move when it comes to winning customers. More and more, the modern consumer wants transparency and they want to feel they can trust who they are buying from .