Revolutionizing Health Food Brands: A Conversation with Libby Pigg of 'That's It'

The Lempert Report
September 12, 2023

Are you starved for a brand that prioritizes transparency and a healthier lifestyle? Get ready to feast on an insightful conversation with Libby Pigg, the Chief Marketing Officer at 'That's It'. Libby walks us through her fascinating journey from being an 18-year veteran of Edelman Public Relations to leading a trailblazing health-food brand. Hear firsthand about how That's It's founder, Dr. Lior Lewensztain, flipped the script from prescriptive medicine to using food as a healing tool, a concept that turned a farmers market stall into a global brand.

We also turn the spotlight on the critical issue of food allergies. Libby shares on how That's It's partnership with FARE (Food Allergy Research and Education) is reshaping purchase decisions in American households. Discover their ingenious strategies to gather customer feedback and how they are redefining flavor choices. Join us as Libby throws some light on the surprising insights they've gleaned from their consumers, and how they're subtly changing American palates to appreciate the real taste of fruit. Tune in for a conversation that promises a blend of marketing insights, entrepreneurial spirit, and a commitment towards healthier living.

Listen to the Podcast HERE 

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