Supermarkets Fighting for Hunger

The Lempert Report
April 20, 2015

Two supermarkets are joining forces and raising funds to fight childhood hunger.

Throughout the month of April, Safeway and Albertsons shoppers have been able to help fight childhood hunger in their second year of an anti-hunger effort.

The campaign is called "Hunger Is," and is jointly sponsored by The Safeway Foundation and the Entertainment Industry Foundation. And throughout April, Safeway and Albertsons shoppers will have the opportunity to fight childhood hunger by giving during an in-store childhood hunger awareness fundraiser during the month of April at more than 1,700 Safeway Albertsons family stores across the America.

Funds raised through the initiative will go toward programs focused on eradicating childhood hunger in America and improving health-related outcomes for hungry children and their families. According to Christy Duncan-Anderson, executive director of The Safeway Foundation, “The generous support from our customers during our first year has been astonishing and demonstrates the power of our communities.  Childhood hunger is an issue that touches all of us, and we are committed to changing that for good.”

As we discuss often, Supermarkets are in a great position to be community centers for health and wellness, but in addition they can lead the way for shoppers to support others and support their community. Like Safeway and Albertsons are doing with their hunger campaign, supermarkets should be a resource and an example for their shoppers in how and where they can support others in needs. Whether it’s through campaigns like this one, or food drives or even volunteer work, supermarkets should support their community and show their community how to support others.