Target is taking a page out of Whole Food’s book
Talk about being creative! Target is taking a page out of Whole Food’s book by making great use of social media. You may have noticed in the lead up to Halloween , Target has been particularly inventive with their Instagram account. They found a crafty way to use the photo sharing site to engage crafty customers and Instagram followers and push holiday crafting and decorating.
Target's VP of public relations and social media, told Ad Age "We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time.”
While there’s no way to directly access Target's website from Instagram and buy the products all the ingredients and tools needed for the treats and crafts can be purchased at Target. And really, the goal of this campaign is to create brand awareness.
We have talked a lot about the importance of having a social media presence and as more and more people take up Instagram, all stores should be visible there too. By using social media to create fun and unique opportunities to engage customers…especially young customers…. Stores create a level of brand recognition and loyalty that is hard to find through traditional advertising.