Tastes Like Water?

The Lempert Report
August 25, 2023

There' a great story in the Atlantic last week by Amanda Mull. Drinking water is easy. She talked about how we've moved away from carbonated, sugar laden drinks to water, but really it's the water enhancers that are really changing the face of how people are drinking water. They might have their own bottle of water that they fill up either tap water or bottled water from home. They're carrying them around. I see more water bottles than ever before, instead of plastic water bottles that get thrown out and stay on landfills for the rest of our lives. What she talks about is the fact that more people are using these water enhancers for one or two reasons either low calorie flavor enhancers or sports drinks or vitamin enhancers. It seems that this water enhancer business is really growing tremendously. 

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