Waitrose Says Watch these Trends

The Lempert Report
February 10, 2020

Waitrose's latest Food and Drink Report predicts a surge in popularity SEAcuterie, Flexitarians & Less Alcohol.

SEAcuterie is an Australian-originated trend, which involves pickling, fermenting, smoking and/or ageing seafood. Foods like octopus salami, shellfish sausages and swordfish ham offer UK chefs, according to the report, inspiration to experiment with the trend.  

And while seacuterie is in the spotlight, Waitrose also predicts the number of 'flexitarians' in the UK will continue to rise. According to the report, a third of Brits are eating less meat and fish than they were two years ago, and 32% are planning to reduce their meat consumption even further over the next two years. When consumers are buying meat or fish, over a quarter (26%) of respondents say they plan to choose better quality offerings.

Middle Eastern cuisine is going to be a big trend as the report points to the already rising sales of spices such as sumac, baharat and zaatar."It's no surprise Middle Eastern cuisine is hitting the mainstream. Already established with foodies, it offers both spice and sweetness," says Zoe Simons, Senior Innovation Development Chef at Waitrose & Partners.

And when it comes to beverages, alcohol in particular, more people are focusing on flavor first and alcohol content second - partly due to a reprioritization of health and partly due to the launch of new non alcoholic-mixers and lower-alcohol drinks have also gotten more traction with consumers this year. With Dry January behind us, and Sober Spring about ready to begin – things are not looking too good for the beer and liquor businesses.