Was Installing Amazon Lockers at Whole Foods a Bad Idea?

The Lempert Report
July 09, 2019

Not even close.

Whole Foods Market has seen an increase in foot traffic in the first quarter of 2019 versus the same quarter in 2018, according to data from inMarket, a marketing campaign and customer engagement specialist.

Marketwatch reports that the grocer, which was acquired by Amazonin August 2017, has also seen visits of less than five minutes, or what is being called micro visits, rise 10%, implying that some of the changes that Amazon has imposed, including the addition of Amazon Lockers at Whole Foods locations, is having an impact. InMarket used location data for its latest analysis. Foot traffic was also up 16.5% for the period. Prime membership now exceeds 100 million.

Coresight Research’s U.S. Online Grocery Survey 2019 shows 36.8% of U.S. shoppers bought groceries online in the last year, up from 23.1% in 2019. And Amazon is the leader, with 62.5% of online grocery shoppers making their purchase from the e-commerce giant.But Coresight estimates that only 2.2% of U.S. food and beverage retail sales were online. That figure is expected to climb to 2.7% in 2019.