Americans are eating more home-cooked meals than restaurant meals.
That finding from the Benenson Strategy Group’s 2017 Food Attitudes and Behavior Study. Here’s what they found:
“Americans are changing the way they eat and their appetite for increased control and wellness is impacting the fast food industry,” said Danny Franklin, BSG managing partner. “By eating home-cooked meals, people can control their wallet, but more importantly their wellbeing, and staying in also offers shared personal time with family and friends.”
Step aside Millennials, Gen Z kids are embracing the role of chef, frequently cooking with and for their families and perpetuating the trend of at-home cooking. In any given week, 72% of parents said they cooked with their kids and 31% ate something their kids cooked for them. Additionally, nearly half – 43% – ate dinner at home with their families at least five times in a week. While the report finds that a desire for unmodified and “free-from” foods is also leading many to cook for themselves. The study reveals that pesticide-free, antibiotic-free, hormone-free and sugar-free ranked high on the list of important food attributes.
One important lifestyle sign for change comes from BSG finding that 38% of all consumers would be embarrassed seen eating too much at a fast-food chain. The numbers were highest among millennials – 50% said they’d be embarrassed, up from 44% over last year.