The Smoky Mountain Pizzeria Grill joined forces with United Dairymen of Idaho and Lola the cow.
This month is National Pizza Month, who knew? But this year instead of the Smoky Mountain Pizzeria Grill posting a sign commemorating the event, or even offering a money saving special on deliveries they joined forces with United Dairymen of Idaho and Lola the cow.
These folks know their marketing!
Smoky Mountain has eight locations in Idaho and one in Utah, and all of them exclusively use Idaho cheese in the three-cheese blend that tops their pizzas. They are committed to their fellow Idaho-businesses.
So they all put their heads together and decided to surprise unsuspecting Eagle residents who ordered a pizza for home delivery. When they opened their doors they found Idaho dairy farmers and their halter-led heifers at their front door. Mooooove over Domino’s, Papa John’s and Pizza Hut.
Pizza has a huge impact on the Idaho economy since Idaho is the third-largest dairy-producing state in the U.S. Dairy products are Idaho's leading agricultural commodity, and one in eight Americans eats pizza on any given day.
Let’s see how California and Wisconsin can top this for next year’s National Pizza Month.