Whole Foods Debuts New Locations with Lower Prices

Whole Foods Market, often associated with middle to upper class clientele, is now branching out to appeal to a wider base.

Whole Foods Market, often associated with middle to upper class clientele, is now branching out to appeal to a wider base. The company is due to open an inner city store in Detroit, with lower prices and a larger selection of private label items and frozen foods. And it doesn’t stop there! The company is also offering classes in Detroit – area community centers about how to shop most effectively at it’s stores. The goal? To appeal to the budget conscious shoppers. Similarly focused stores are also planned for New Orleans and the South Side of Chicago. Here at The Lempert Report, we believe this move by Whole Foods is a great opportunity to offer healthier foods in lower income areas and provide access to a wider selection of foods than would be typically found in these neighborhood supermarkets. Just to give you an idea, according to the Whole Foods Website, opening specials at the Detroit location would include, lemon quinoa with shaved raw vegetables for just 5.99 a pound (down from 7.99 a pound) organic Fuji apples for $1.99, (down from 2.99 a pound), Dr. Praeger breaded fish sticks, 13 ounces, two for $9 (down from 5.99 each!)