Your Kitchen Smells

The Lempert Report
August 19, 2022

Phil: Talking about opportunistic, would you buy a Cinnamon Toast Crunch, Lucky Charms, Trix, Cocoa Puffs, or Honeynut Cheerio candle?

Phil: What? Here's what bugs me about this. First of all, most of these cereals have no aroma. I mean, there's no aroma to lucky charms. It's just all artificial colors and flavors and things like that. I don't remember when I was a kid and I used to like Trix, that Trix had any aroma to it. Why is General Mills selling, and there's 23 different varieties of these candles, goes from a four ounce candle for five bucks, 11 ounce candles, 12 ounce candles, 13 and a half ounce candles. Target is selling this. They've got gift sets with Lucky Charms, Cocoa Puffs and Cinnamon Toast Crunch. You know, I mean, if in fact I wanted a candle that smelled like Lucky Charms, why would I want one that smells like lucky charms, Coco puffs and Cinnamon Toast Crunch and have all these aromas, you know, bombarding my house? I think this is the stupidest thing ever. 

Sally: I think about those KFC logs that they had, you know, a few years ago, they came out with those around the holidays so that you could throw the logs in your fireplace and your house would smell like KFC, which I guess like. But what was so interesting to me is to hear that, you know, Target is reporting that the candles are their largest growing household item at the chain and online, they have available over 955 choices. So, you know, I guess cereal candles could be a thing. I think my kids would be into it. 

Phil: Really? 

Sally: Yes, I do. They wanna eat Lucky Charms so bad, you know, and I try to keep my kids off of unprocessed or highly processed food and bad cereals. Yeah. But once in a while, I let them have something that's, you know, junk food. And we recently this weekend, actually, we got two boxes of Lucky Charms because they said, "mom, it's been a while. We really want that for breakfast". 

Phil: So, so your feeling is that if you get the candle right, just permeate the house with that aroma or smell or stench, that the kids won't want to eat it. 

Sally: They won't ask for the cereal. Yeah.