2012 Looks Promising for Successful Resolutions

January 17, 2012

Did consumers make New Years resolutions this year? And do they think they will succeed? Find out in the results of our exclusive SupermarketGuru survey.

We’re a few weeks into the New Year – so what kinds of resolutions did consumers make this year? Eighty-five percent of the SupermarketGuru.com consumer panel are resolving to improve their eating habits. While over 70 percent have made a similar resolution in the past, only 32 percent stuck with their resolution long term and changed their overall eating habits. Let’s hope more of us will stick with the changes this year!

Half of consumers are resolving to eat less sugar, less processed foods and more foods in their original form, as well as more local foods and lighter portions at night. One-third of those surveyed say they will focus on less fat, calories, sodium, and more organic foods.

Most of us want to improve our life and health as a new year begins, and that is exactly what 65 percent of the panel said - to feel better. Other top desires for 2012? To look better, to have more energy, to loose weight or maintain current weight. Most of consumers will also exercise to boost results. Half of consumers will also be food shopping more often.

Seventy-two percent of the panel feels they have a pretty good or high chance of success this year. Support your customers in their New Years endeavors; encourage healthy eating and a more active lifestyle by hosting in store promotions through the winter - the time when most of us drop our New Year resolutions, only to revisit them the following year. Make these critical lifestyle changes easy for consumers to adopt; they will thank you for it.