8/27 GOOD DAY RADIO WITH THE SUPERMARKETGURU - THIS WEEK'S GUESTS

Darren Seifer, NPD’s food and beverage analyst, talks with Phil

Nearly 2.5 million U.S. households had a frozen meal for dinner last night but it’s more than likely that the number of actual servings from the meal differed from the servings stated on the package label, according market research by The NPD Group. Darren Seifer, NPD’s food and beverage analyst, talks with Phil about this recent report and what consumers are really consuming when it comes to frozen meals.