A recent National Restaurant Association report suggests that close to half of the money consumers spend on food goes toward meals prepared or served away from home.
A recent National Restaurant Association report suggests that close to half of the money consumers spend on food goes toward meals prepared or served away from home. Consumers are busier than ever, spending more time out of the house and the kitchen, but The Lempert Report sees a clear opportunity here for supermarkets to help reenergize and redirect consumers’ energy towards cooking as well as relying on the market for great takeaway meals.
With the all of the ingredients and raw materials in house, supermarkets should take the initiative, provide customers with the ease and convenience of restaurant carry out and fast food drive-through, while keeping health, seasonality and locality in mind.
Draw customers in with healthy yet tasty dishes. The average adult requires between 1,500 to 2,000 calories daily; a single take away meal can easily exceed 1,000 calories, so there is no doubt that eating out regularly is contributing to Americas expanding waistline. Using various healthier cooking techniques, a variety of herbs and spices as well as the freshest ingredients lends the upper hand to supermarkets. After all, the supermarket truly is the best pantry in town.
Inform consumers about healthier cooking methods as well as take away choices available in store. Steer customers towards choosing whole grains over refined, baked over fried, and steamed or sautéed. Offer vegetarian options which feature legumes and plenty of greens that will truly satisfy. Get creative and offer samples. Educate staff about healthier cooking methods, ingredients and even allergens. Make it that much easier for your customers to make smart and healthy food choices while at the same time increasing your store’s revenues as well as dedicated and enthusiastic customers.